Leveraging Human Capital to Promote Youth Empowerment: The Blue Cross Blue Shield of Massachusetts-Crossroads for Kids Partnership
a Promising Practices in Maternal and Child Health fact sheet
Over the course of two community service initiatives led by employees at Blue Cross and Blue Shield of Massachusetts (BCBSMA), a unique partnership developed between the health plan and a Massachusetts-based youth mentoring program called Crossroads for Kids. This Promising Practices in Maternal and Child Health fact sheet shows how BCBSMA’s highly tailored approach to meeting community needs and strategic deployment of staff talents, as well as the enthusiastic participation and clear vision of Crossroads for Kids, ensured a successful collaboration that promises to expand access to important youth empowerment activities for years come. Read the fact sheet.
NIHCM Foundation’s Promising Practices in Maternal and Child Health program recognizes emerging and promising programs or policies in MCH, promotes program replication and new collaborations, and creates a dedicated space where health plans and other MCH leaders can share their success stories with peers.
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