Bringing the Blue Zones® to Iowa–Collaborating to Improve Statewide Health
Iowa is on a mission to become the healthiest state in the nation by 2016, and it has a plan. One of the centerpieces of that plan is the Blue Zones Project, a cutting-edge program to improve individual health through community-wide environmental and social change. Project partners Wellmark Blue Cross and Blue Shield, Healthways, and Blue Zones, together with local leaders, are working to restructure communities in a way that guides residents toward healthier behaviors. This Promising Practices in Maternal and Child Health fact sheet describes the evidence and theory behind the Blue Zones Project and how stakeholders in 19 demonstration sites are working to make healthy lifestyles the local custom.