Arming the Consumer: Increasing Value Through Technology and Transparency

Technology has revolutionized consumerism, allowing us to make on-the-go purchasing decisions with user-friendly apps and easy access to product data. We're also increasingly sophisticated about monitoring our health, turning mobile devices into wellness tools with calorie trackers and fitness monitors. While the health care industry has largely lagged behind this transformation, more and more companies are finding ways to help consumers take charge of their health and make smart decisions about their health care.

This webinar highlighted consumer-centered strategies to increase value in health care. Speakers discussed the following:

• Why changes in the retail market are giving rise to care models that are holistic, patient-centered and transparent
• A mobile app that helps patients evaluate symptoms and find in-network providers, reducing unnecessary and inefficient care
• A program that makes dietary recommendations based on health data, using meal plans and grocery discounts to guide consumer choices
• How a health plan is leveraging consumer, clinical and cost data to reshape the member experience