President and CEO, Blue Cross Blue Shield of Massachusetts
Sarah Iselin is president and chief executive officer of Blue Cross Blue Shield of Massachusetts, one of the largest independent Blue Cross Blue Shield plans in the country with more than $9 billion in revenue, nearly 3 million members, and more than 20,000 employer customers. The company is consistently recognized as one of the nation’s best health plans for member satisfaction and quality.
Sarah brings nearly 30 years of experience in health care strategy, policy, operations, finance, and philanthropy to Blue Cross and leads the company's work to create a health care system that is more empathetic, equitable, accessible, and affordable for all.
Sarah has a long and successful history with both Blue Cross Blue Shield of Massachusetts and its foundation, where she played a key role in the development of the “Roadmap to Coverage.” That multi-year initiative contributed to the passage of Massachusetts’ landmark 2006 health reform law, which resulted in the lowest uninsured rate in the country and later became the model for the Affordable Care Act. Sarah served as the Blue Cross Blue Shield of Massachusetts Foundation’s president from 2010 to 2012 and later served as the company’s chief strategy officer and senior vice president of strategy, policy, and community partnerships.
In 2014, Massachusetts Gov. Deval Patrick tapped Sarah to lead the turnaround of the state’s implementation of the Affordable Care Act and its health insurance exchange website.
Before returning to Blue Cross, Sarah served as executive vice president and chief operating officer of Blue Shield of California, where she was accountable for the day-to-day operations, growth, and financial performance of all business segments of the non-profit health plan that serves nearly 5 million members and generates $23 billion in annual revenue. Before that, she served in a variety of executive leadership roles at GuideWell/Florida Blue and Optum. From 2007 to 2009, she served as commissioner of the Division of Health Care Finance and Policy in the Patrick Administration.